I think that there is a lot of value in campaigns like this as they encourage people to go out of their way to be kind to one another. It can be a simple thing such as smiling or holding the door open for the people behind you but it can make a big difference in other people's day. I think that these campagins are worthwhile as once people see the difference that they can have in other people's lives they will probably continue to be kind to others after the campaign is over.
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